CW Future Looks Grim
The CW received a bit of good and bad news this week that leaves us wondering as to what its fate will be when next year rolls around.
Bad News:
The Wall Street Journal reported that the CW network is losing many of its viewers from ages 18-34. They seem to be having trouble on most days trying to offer the programs that people are looking for.
Good News:
The Gossip Girl and One Tree Hill season finales brought in close to 3 million viewers with people who were eager to see what was going to happen. They provided the network with its most-watched Monday of the season, and its best Monday performance in its aforementioned two-year history among prized young adults, aged 18-49.
Next season, the CW will go with its most narrowly focused, cable-esque lineup yet, zeroing in on young females, aged 18-34, with its Beverly Hills 90210 update, and returning shows such as Gossip Girl, One Tree Hill and America’s Next Top Model. Overall, it’ll program five nights a week, having originally spurned Saturdays, and having recently turned Sundays over to an outside company.
In the Journal, CBS and Warners execs didn’t sound thrilled with the CW’s struggles, but they didn’t sound any direct threats, either. If nothing else, the CW will always have Monday. Gossip Girl averaged an estimated 3 million viewers, way up over its season average. One Tree Hill also closed strong, with an estimated 3.2 million.