‘Quarterlife’ Fails To Impress Audiences
What better television show to watch – but one that was taken from the internet and adapted for the television users? “Quarterlife” looked interesting in the commercials and it could have been a good idea and something that could have interested many of us. Instead it turned out to be a big flop and a waste of time for NBC when it received some of the worst ratings in 20 years.
The show designed to address audience between 18 and 49 didn’t succeed to rise to the expectations of NBC. According to a source at NBC, the series might be canceled before the next episode. An NBC spokeswoman said that the series will remain in the schedule and that it was moved to Sundays.
“Quarterlife” was created for the internet by producers of “My So-Called Life” and “thirtysomething,” Marshall Herskovitz and Edward Zwick. It’s been around for three months with episodes of seven to nine minutes being transmitted on its own website and My-Space TV.
The broadcast from Tuesday only draw an average of 3.1 million viewers and a rate of 1.3 among the audience from 18-49, being the lowest in NBC history since 1987 when Nielsen began measuring TV viewing by age.
The show is about six friends in their 20s who are struggling with their lives having at its center Dylan (Bitsie Tulloch), a character who has a video blog and messes everyone’s lives with her “need” of being honest. Other characters are Danny (David Walton) and Jed (Scott Michael Foster) who are aspiring filmmakers and best friends. Their love interst will be Debra (Michelle Lombardo). The group is completed by Lisa (Maite Schwartz), a bartender and an insecure actress and Andy (Kevin Christy), a computer wizard.
NBC made a fuss about the show which was announced during the writers’ strike and promoted it.
NBC Entertainment co-chairman Ben Silverman said on Wednesday that the series didn’t live up to expectations, but was “so worth the try.”